Date & Time:

Seminar  08.MK1

Marketing Management I (Concentration Strategic Marketing Planning)


AmbaiU AmbaiUniversity

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                        This Seminar is one of the courses leading to the  BBA and MBA  as described in our Home Page

Says Gregory Loveday. Business Manager of Edmonton, CANADA:
The Diploma program is fantastic. The topics and objectives were clear, and the information was relevant and current. I have previously taken a university degree but find your course an incredible refresher, and far easier to understand than any previous course.
The simulated conversations (of the AmbaiU/Plato eLearning System) are an incredible learning tool. Thank you for offering such a great program at such an affordable price.

According to the American Marketing Association (AMA), marketing is "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals."

In this Seminar you will learn:

  • The scope of marketing
  • Key elements of marketing strategy
  • Economic, political, legal, social and technological environment
  • Ethical issues in marketing
  • Marketing in the Global Environment
  • Strategic Marketing Planning
  • Forecasting
  • Organizing marketing groups
  • Implementing and controlling the marketing plan
  • Market segmentation and product positioning


Your satisfaction is assured through our no risk, 100%, no-questions-asked, money-back guarantee.  If for any reason, you aren't satisfied with any of the BBA or MBA Seminars, just contact us within 30 days and we'll refund 100% of your tuition payment.


Sample Diploma
(reduced size and quality)
Actual size 8.5 x 14.0 in. (21,6 x 35,5 cm)

View and/or print a Sample Diploma: click HERE